Thursday, 17 September 2015

LG’s innovative products improving consumers’ lives

As the world continues to experience rapid technological development, the need for electronics manufacturers to continue pushing their boundaries and produce cutting-edge technology is becoming more apparent with each passing day.

New technologies are great, but once something becomes popular there is an almost instant desire to improve on it, and this continues until that technology is rendered obsolete by something new that replaces its relevant functions.

This demand has created an enormous need for companies operating in the consumer technology space to continuously innovate in order to keep up with the growing demand.

LG is one such company that is always striving to innovate and this is apparent in each business unit. From OLED TV, to gesture controlled selfies, or from the Door-in-Door refrigerators to commercial air conditioners designed for use in coastal areas, the company is always looking for ways to develop new technologies and to improve existing ones.

“Our drive for innovation is never-ending, we continue to seek new ways to solve the problems around us,” said Maureen Kemunto LG Electronics Assistant Communications and Brand Manager.

As consumers become increasingly interested in establishing appliance’s ability to minimize on effort and save time before purchase, competition by manufacturers to increase their range of ‘intelligent’ product portfolio in the home appliances category to fulfill this growing need has been on the rise.

To improve customer’s lives, LG Electronics’ products are now being designed to minimize the effort that goes into daily chores, thereby giving users more free time to spend as they see fit.

For example, its appliances are progressively becoming smartened up thanks to sensors and other technologies embedded in them. They are becoming intelligent by integration with mobile devices and the internet. This ‘intelligent’ quality ultimately enhances human capabilities.

Guided by this philosophy, LG engineers and designers have developed their own distinctive take on what it means to create products with an intuitive responsiveness to the demands of users.

It recently rolled out refrigerators that let users know when certain foods are running low. The company’s groundbreaking new Internet of Things (IoT) technology has made this and so much more possible.

It also recently introduced ‘LG Smart Home’, which is built around the idea of unifying multiple smart appliances into a single, cohesive system in order to increase convenience and simplicity.

Coupled with its interactive new feature HomeChat™, which employs Natural Language Processing (NLP) and LINE, the popular mobile messenger app with over 300 million users, homeowners can communicate, control, monitor and share content with LG’s latest smart appliances.

To illustrate this, the company’s smart refrigerator has several innovative, convenience-enhancing features such as Smart View, Smart Power Saving and Smart Manager. Smart View employs the industry’s first built-internal refrigerator camera to allow users to see the content of the refrigerator using a smartphone or tablet. Every time the fridge door is opened, the camera captures images of the interior shelves. Users can check these images through HomeChat™ to quickly assess what they need to buy while they’re at the supermarket, helping to save time and preventing unnecessary purchases.

Moreover, LG Smart Manager also transforms the refrigerator into a complete food management system with a handy recipe search function which presents the user with a variety of tasty meal options based on the items stored in the refrigerator.

Additionally, the company’s advanced Dual Door-in-Door refrigerators double the benefit of traditional Door-In-Door refrigerators. They are fitted with extra compartments that act as perfect storage space for drinks and other frequently accessed items

When it comes to washing machines, LG’s smart washing machine is equipped with several smart technologies that simplify the task of doing laundry. Guided Laundry can recommend and automatically apply the optimal settings for any type of laundering scenario. For example, for orange juice spills, simply texting “remove juice stains” on HomeChat™ will initiate One Touch Washing to prescribe the appropriate course of action.

LG clearly appears to be leading the pack in making people’s lives easier and more comfortable with its recent launch of HOM-BOT SQUARE a cordless robot vacuum cleaner seems to have set it apart from competition. 

The cleaner has a feature that enables it to monitor the home while the owner is away. If the unit senses any movement, its integrated cameras automatically take photos of the room and send them to the homeowner’s smartphone.

LG’s innovations actually do improve the lives of consumers, with its products, house work is becoming easier and consumer’s lives are becoming more comfortable.