Monday, 25 November 2013

Progressive thinking prevails in KICC billboard saga



Samsung Electronics East Africa, through its outdoor advertising partner, Alliance Media, has today announced its support for the upcoming Kenya@50 celebrations. This comes on the back drop of a halfhearted campaign by a guest columnist in the Business Daily, Marvin Sissey to have the LED billboard brought down.

The global electronics giant’s support will include provision of strategic billboards across the country, as well as the country’s first panoramic digital advertising screen; that is undergoing test runs at the Kenyatta International Conference Centre, to promote the monumental building as the regional premier meeting centre.

Speaking during the ceremony, the Sports, Culture and Arts Cabinet Secretary, Dr. Hassan Wario said, “Every sector in Kenya has a unique story to tell, and that fits into the country’s 50th anniversary. This is a great opportunity for citizens, private sector, investors, the tourism industry among others, to come together to make an indelible mark in the Kenyan story.”

Samsung Electronics East Africa Chief Operating Officer, Mr. Robert Ngeru, said that the new age screens which are a first in the region are based on Samsung’s Digital Signage Display technology.

Globally, Ngeru confirmed that Samsung is the now market leader in display technology providing LED-backlit panels that are renowned for their sharp text, rich colour and reliable performance.

The launch of the Digital billboards for Kenya@50 celebrations comes at a time when the country is gearing up for the digital migration switch set for mid-December, which will see Kenyan embracing the digital broadcasting technology for the Televisions sets.

“We're extremely excited about the launch because as a brand, all our television sets are digitally complaint thus our customers will not miss the action during the celebrations. We believe that this partnership will go a long way in ensuring that the milestones of this great nation are beamed to the whole country.” Explained Mr. Ngeru.

Apart from celebrating 50 years as a nation, the Kenya @50 steering committee has lined up a series of initiatives, which will involve social and economic activities across the country with long-term positive impact.