Regional mobile devices marketer, Samsung Electronics East Africa, has confirmed a partnership with local mobile phone service operators geared at scaling up Kenya’s Internet mobile penetration.
In the new partnership, Samsung Smart phones including the the fourth generation GALAXY S, the GALAXY S4, will now be launched in the local market backed by attractive data bundle offers from the respective mobile operators.
Speaking in Johannesburg, South Africa last night during the Africa leg of the Samsung Galaxy S4 World Tour 2013, Samsung Electronics East Africa, Chief Operating Officer, Robert Ngeru, disclosed that the new smart phone will be unveiled in Kenya on 2nd March just days after the global launch set for this Saturday.
With mobile Internet data accounting for more than 99% of the total national Internet subscriptions according to the Communications Commission of Kenya, the new Samsung offers will positively shore up Kenya’s overall Internet subscription rates. Last year, Kenya’s Internet subscription registered an 11.6% growth to close at about 6.2million subscriptions of the 30.7million total number of mobile subscribers.
Innovatively and aligned to the global launch strategy by Samsung Electronics, Kenyans, will also enjoy a two-year free Accidental Damage from Handling (ADH) warranty to cover screen and liquid damages to the GALAXY S4 at no extra charge, a world first from a device manufacturer level. This, insurance cover will indemnify Galaxy S4 customers from the risk of accidental screen breakage and hardware damage from water.
“At Samsung, we have held successful talks with the regional operators who have accepted to provide generous data bundles for customers purchasing the Galaxy S4 as part of a joint effort to promote mobile internet promotion,” Ngeru said.
And added: “our market research recently confirmed that marketing such powerful smart mobile devices and failing to provide data bundles was akin to selling a new car without fuel or tyres.”
In a synchronized launch strategy; the Galaxy S4 consumer sales will kick off at 10am on Saturday April 27th in Korea, United States, Britain and South Africa among other key global markets.
As part of the collaboration partnership between Samsung and the local operators, Ngeru further disclosed that both Airtel and Safaricom had commenced a pre-order service ahead of the local launch. Though a common feature in the global arena, Kenyan operators will be testing the waters on the viability of picking pre launch orders for the first time with the Galaxy S4 Smart Phone.
Already both operators have lined up attractive offers backed by generous data bundles for the early bird customers acquiring the Galaxy S4 to be marketed under the tagline your; Life Companion.
With Airtel Kenya, subscribers’ making an early bid for the Galaxy S4 will enjoy attractive offers starting from Kshs 52,999 for smartphone featuring 21GB free data bundle. Safaricom subscribers will enjoy a similar offer priced at Kshs 57,999 and backed by a 4.5GB data bundle spread over three months.
Currently enjoying rave reviews globally, the Samsung GALAXY S4 was developed to redefine the way we live and to maximise our fulfilment of life. This sleek and innovative smartphone makes every moment of life very meaningful; it understands the value of relationships, enabling true connections with friends and family; it believes in the importance of effortless experience, making your life easy and hassle-free; and, it empowers your life, taking care of your well-being.